ESG Is Under Attack. How Should Your Company Respond? (2024)

ESG Is Under Attack. How Should Your Company Respond? (1)

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Summary.

The so-called “anti-ESG” movement — a loosely defined collection of beliefs and actions aimed at fighting a perceived shift towards “woke” or progressive ideas in society and business — is top of mind for CEOs and other senior executives. But in order to navigate this terrain, leaders need to better understand exactly how ESG or sustainability are being used as a critique, and whether those doing the critiquing are doing so in good faith. The author has created a 2×2 to help executives identify exactly who they’re dealing with, what argument they’re making, and how to effectively respond.

When I speak with business leaders about corporate sustainability, the conversations now inevitably turn to the “anti-ESG” movement — a loosely defined collection of beliefs and actions aimed at fighting a perceived shift towards “woke” or progressive ideas in society and business.

ESG Is Under Attack. How Should Your Company Respond? (2024)

FAQs

How do you address ESG issues? ›

Six steps to improve your ESG performance
  1. Integrate ESG into your business strategy. ...
  2. Identify your material topics. ...
  3. Understand your ESG ratings. ...
  4. Align to global & regulatory frameworks. ...
  5. Strive for 'investment grade' data. ...
  6. Consider your communication channel.

How do you overcome ESG challenges? ›

As a solution, businesses should use their ESG reports as a tool to identify and prioritize their material ESG issues, to assess and manage their ESG risks and opportunities, to set and track their ESG goals and targets, to benchmark and improve their ESG performance and impact, and to highlight and differentiate their ...

How a company can improve on ESG? ›

Ensure effective communication channels

Effective communication with internal and external stakeholders is essential to understanding the company's engagement to long-term value creation and develop a shared understanding with stakeholders about a company's ESG strategy and inclination.

Why would or should a company care about ESG issues? ›

Businesses with dedicated ESG strategies are better prepared to avoid and mitigate potential problems that lead to fines, reputational damage, and legal liabilities. By addressing these risks proactively, companies can protect their long-term financial performance.

How can companies address ESG backlash? ›

“While backlash is often fueled by people's emotions, companies should respond objectively. The most effective response is to ensure the company's ESG positions align with company's core business strategy, are supported by empirical data, and serve the long-term welfare of the company, its stakeholders, and society.”

What are the top 3 ESG issues? ›

The large-scale trends shaping the ESG investing world have become well recognized: Climate change risk and the road to net zero, the growing existential threat of biodiversity loss, social inequalities, regulation and, lately, debate and controversy over greenwashing and what ESG should be.

Who is responsible for ESG in a company? ›

Board members should be deliberate about overseeing the overall ESG program as well as specific ESG objectives, risks, and opportunities.

What is the most important factor to keep in mind when considering ESG issues? ›

The most important factors to consider when choosing ESG practices are new technologies, consumer expectations, international market presence, regulatory requirements, and current operational costs.

What is one thing you can do right away to improve our ESG performance? ›

Be Transparent About Your Efforts to Stakeholders

If you want to improve your company's ESG score, one key area to focus on is being transparent about your efforts to stakeholders. This means being clear and open about the work you're doing to improve environmental, social, and governance practices.

Do employees care about ESG? ›

The correlation between ESG and employee experience is undeniable. “Employees engaged with ESG initiatives feel a sense of purpose that transcends their day-to-day tasks,” Tony observes.

Why do companies need to report ESG? ›

Companies may detect and control risks related to their operations, supply chain, and investments using ESG reporting. Companies may lessen their risk of reputational harm, regulatory penalties, and legal responsibility by evaluating and disclosing their environmental and social effect.

Do ESG companies perform better? ›

Some studies suggest that companies with high ESG scores tend to outperform the market, while others indicate no significant difference. The relationship between ESG factors and stock performance may vary based on the time horizon, sector, and region. Q: How can I identify ESG stocks?

How do you approach an ESG strategy? ›

9 Steps to Introduce an ESG Strategy
  1. Assess current ESG performance. ...
  2. Communicate with internal and external stakeholders. ...
  3. Assess priorities. ...
  4. Set clear goals and KPIs. ...
  5. Develop a clear ESG plan. ...
  6. Continue engagement with stakeholders and team members. ...
  7. Start improving ESG. ...
  8. Measure impact and ROI.
Nov 27, 2023

What is the best way to explain ESG? ›

Environmental, social, and governance (ESG), are a set of criteria used to evaluate companies' commitment to sustainable operations. In practice, these criteria could involve adhering to worker safety practices, finding ways to maximize energy efficiency, or ensuring diversity among a board of directors.

How do you communicate with ESG? ›

Be transparent

Transparency in ESG communications is crucial. Being upfront about your company's environmental, social and governance commitments and performance – including recognising where you've fallen short of targets – is essential to building trust with all stakeholder groups.

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