The 5 Biggest Financial Advisory Firms in the U.S. (2024)

Choosing a financial advisory firm can be a difficult task, as there are thousands to wade through. Many have specific strengths and offer different ways to invest one’s hard-earned money. It’s always worth doing your research to know which suits your needs and risks best, but choosing some of the largest financial advisory firms can often be a good option. They have proven track records, a variety of products, and significant amounts of transparency.

The following five financial advisory firms operate with more than $1 trillion in total assets under management (AUM): BlackRock, Vanguard, Fidelity, State Street Global Advisors, and J.P. Morgan Asset Management. Each of these companies is one of the best in the industry for different reasons, whether it be low fees and innovation, more than a century of dedicated financial management, or great customer satisfaction.

Key Takeaways

  • BlackRock, Vanguard, Fidelity, State Street Global Advisors, and J.P. Morgan Asset Management are the five largest financial advisory firms in the United States, ranked by assets under management (AUM).
  • The size of these firms allows them to offer a multitude of services to their clients.
  • Many of these financial giants provide offer broad and diversified market exposure through their mutual funds and exchange-traded funds (ETFs).

American investors can choose from thousands of financial advisory firms. The market is top-heavy, which makes sense; a well-known and well-respected name goes a long way in securing assets from families and businesses. It’s no accident that these companies are the top dogs. They have worked hard to become so and have provided consistent positive returns for investors. As such, potential investors can find reasons to like each.

These firms are so large that they offer a multitude of services for all types of clients. Some also provide a broad exposure to the market through the various mutual funds and exchange-traded funds (ETFs) that they offer. Most investors will be able to find what suits their investment needs within the offerings of these firms.

1. BlackRock

BlackRock (BLK) is the largest investment firm in the world. It manages $8.6 trillion in assets as of Dec. 31, 2022. The company has been a proponent of ETFs, and it has gained popularity through its iShares funds.

BlackRock is a powerhouse, operating in more than 30 countries with clients in more than 100 countries.

2. Vanguard

Vanguard has been a revelation in investment management, especially since the turn of the century. Much like Walmart in the retail sector, Vanguard became king of the hill through cheap prices and a huge variety of offerings. The company is famous for its low expense ratios on funds and passive investment management.

With $7.2 trillion in total AUM as of Dec. 31, 2022, Vanguard is the second-largest advisory firm. Of this total amount, 79% is in passively managed index assets. The company lives by the mantra of lower prices and allows investors to keep more of their returns, and customers have responded by flocking to Vanguard in droves.

3. Fidelity Investments

Fidelity Investments earned its name in the brokerage and mutual fund provider spaces. It’s fitting that Fidelity—a word meaning loyalty, support, and faithfulness—is one of the most highly rated investment advisory firms in terms of customer satisfaction and online support.

Fidelity manages nearly $4.2 trillion in assets as of March 31, 2023, and offers a variety of mutual funds for the benefit of all types of investors.

4. State Street Global Advisors

State Street manages $3.5 trillion in assets as of Dec. 31, 2022. It offers investment management services to a broad swath of clients, including retail investors.

State Street was one of the first proponents of exchange-traded funds and manages one of the most popular ETFs, if not the most popular: the SPDR S&P 500 ETF (SPY). This exchange-traded fund tracks the . State Street manages many funds under the SPDR brand name that focus on a variety of sectors, allowing investors to gain access to many areas of the market.

5. J.P. Morgan Asset Management

JPMorgan Chase & Co. (JPM) is perhaps the most important financial institution in U.S. history. The firm is the largest bank in the U.S. and one of the biggest financial conglomerates in the world. Its CEO, Jamie Dimon, is one of the most celebrated financial professionals in the world, often found giving advice to the president and other world leaders.

It’s no surprise that J.P. Morgan is among the five largest financial advisory firms, given its track record and name recognition. Among its targeted advisory groups are other financial institutions, governments, pensions, businesses, and individuals. Its asset management division oversees $2.5 trillion in assets as of Dec. 31, 2022.

What is the best investment management firm?

Choosing the best investment management firm depends on the needs of a particular customer. Some factors to consider include the amount of fees that a company charges and its product offerings. The most well-known financial advisory firms set themselves apart with their market advantages, like elevated customer support or specializing in an asset class like mutual funds or exchange-traded funds (ETFs).

Who are the biggest ETF issuers?

Given the popularity of exchange-traded funds (ETFs), it may be no surprise that the list of the largest financial advisory firms includes the top ETF issuers. The top three ETF issuers by assets under management (AUM) are iShares (BlackRock), Vanguard, and SPDR (State Street Global Advisors).

What do investment companies do?

Investment companies manage, sell,and market funds to the public. While they may differ in terms of ownership, organizational makeup, and client base, these companies generally offer customers a variety of asset classes for investment. The firms may also offer different types of investment services such as portfolio and tax management.

The Bottom Line

When you are searching for an investment firm that best matches your needs, there are plenty of factors to consider. Companies like BlackRock, Vanguard, Fidelity, State Street, and J.P. Morgan, which are the largest in the U.S. in terms of assets, offer a reasonable jumping-off point. With their massive size, these firms can offer investors a range of products and services.

The 5 Biggest Financial Advisory Firms in the U.S. (2024)

FAQs

The 5 Biggest Financial Advisory Firms in the U.S.? ›

BlackRock, Vanguard, Fidelity, State Street Global Advisors, and J.P. Morgan Asset Management are the five largest financial advisory firms in the United States, ranked by assets under management (AUM). The size of these firms allows them to offer a multitude of services to their clients.

Who are the top 5 financial advisors in the US? ›

2024 RankNameFirm
1Michael WarrMorgan Stanley Private Wealth Management
2Tony SmithStonegate Investment Group
3Christopher ComptonStonegate Investment Group
4Brian WoodkeMerrill Wealth Management
22 more rows

What are the top 5 financial firms? ›

  • JPMorgan Chase & Co. 4.0. 28.7K. Reviews. 73.3K. ...
  • Citi. 3.8. 35.5K. Reviews. 36.2K. ...
  • Capital One. 3.9. 17.1K. Reviews. 37.6K. ...
  • Goldman Sachs. 3.8. 19.3K. Reviews. 32.9K. ...
  • Morgan Stanley. 3.9. 19.9K. Reviews. 26.5K. ...
  • Fidelity Investments. 4.3. 16.7K. Reviews. 28.7K. ...
  • American Express. 4.1. 18K. Reviews. 18K. ...
  • PNC Financial Services Group. 3.5. 10K. Reviews. 20K.

What are the top 5 investment firms? ›

5 Largest Brokerage Firms of 2024
Stock Brokerage FirmAssets under management*
Vanguard Group$8.6 trillion
Charles Schwab$8.5 trillion
Fidelity Investments$4.4 trillion
JPMorgan Chase & Co.$3.9 trillion
1 more row

What are the leading financial advisor firms? ›

43 top Financial Advisory companies and startups in India in 2024
  • Groww, India. See full page People, funding & more. ...
  • Turtlemint. See full page People, funding & more. ...
  • Finmargin. ...
  • Wealthapp Financial Advisors Pvt. ...
  • Connectabank. ...
  • Focus Financial & Management Consultants. ...
  • My Tax Adviser. ...
  • Senquire Analytics Pvt.
4 days ago

Who are Trump's financial advisors? ›

Andy Beal, banker, billionaire, professional poker player, major donor. Stephen Calk, CEO of the Federal Savings Bank, officer and helicopter pilot in the U.S. Army. Dan DiMicco, former CEO of Nucor, Commerce/CEA/USTR contender. Steve Feinberg, CEO of Cerberus Capital, major donor.

Do millionaires use financial advisors? ›

Of high-net-worth individuals, 70 percent work with a financial advisor. You can compare that to just 37 percent in the general population.

Which is the Big 5 firm? ›

Big Five
  • Arthur Andersen.
  • Deloitte & Touche.
  • Ernst & Young.
  • KPMG.
  • PricewaterhouseCoopers.

What is the largest financial firm in the US? ›

1. JPMorgan Chase. JPMorgan Chase, or Chase Bank, is the biggest bank in America with nearly $3.4 trillion in assets. It boasts a vast network of over 4,800 physical branches and more than 15,000 ATMs.

What is the top financial company in the US? ›

Showing 10 out of 25 companies. JPMorgan Chase & Co, Bank of America Corp, Wells Fargo & Co, Citigroup Inc, and The Goldman Sachs Group Inc are the top 5 banks in the US in 2021 by revenue.

Who is the most trustworthy financial advisor? ›

You have money questions.
  • Top financial advisor firms.
  • Vanguard.
  • Charles Schwab.
  • Fidelity Investments.
  • Facet.
  • J.P. Morgan Private Client Advisor.
  • Edward Jones.
  • Alternative option: Robo-advisors.

Who is the No 1 investor in world? ›

Warren Buffett is widely considered to be the most successful investor in history. Not only is he one of the richest men in the world, but he also has had the financial ear of numerous presidents and world leaders. When Buffett talks, world markets move based on his words.

Who is the number 1 investor? ›

Warren Buffett is often considered the world's best investor of modern times.

Are financial advisors worth 1%? ›

If you're getting a return that you feel is worth the fee then you may not be paying too much. While 1.5% is on the higher end for financial advisor services, if that's what it takes to get the returns you want then it's not overpaying, so to speak.

Is Charles Schwab a fiduciary? ›

We are committed to providing dedicated, ongoing trust administration that upholds your wishes for the future. Working with a corporate trustee like Charles Schwab Trust Company can give you: Objectivity. As a fiduciary, we will administer your trust in a professional and impartial manner.

Is Fisher Investments a good choice? ›

As a former financial advisor, I don't recommend Fisher investments for most people even though they do a lot of things right. To sum up the pros and cons: Pros: Fee-only advising, strong reputation, experienced advisory team. Cons: Misaligned business model and new client experience.

What is the most trusted investment company? ›

Best 10 Investment Companies
  • JPMorgan.
  • Vanguard.
  • Charles Schwab.
  • BlackRock.
  • Fidelity.
  • Edward Jones.
  • TIAA.
  • Wealthfront.

Is Edward Jones worth it? ›

Verdict — Is Edward Jones worth it? For the average investor, Edward Jones is probably not the best choice. You could spend more time learning about making investment decisions by yourself and choose a platform with lower fees.

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