One study said happiness peaked at $75,000 in income. Now, economists say it's higher — by a lot. (2024)

One study said happiness peaked at $75,000 in income. Now, economists say it's higher — by a lot. (1)

By Aimee Picchi

/ MoneyWatch

It's a question that economists, psychologists and armchair philosophers have grappled with for centuries: Can money buy happiness?

Now, new researchfrom a Nobel Prize-winning economist and fellow researchers provides a fresh answer. Money does appear to boost happiness — at least for most people — up to earnings of $500,000, according to the new paper published in this month in the Proceedings of the National Academy of Sciences journal.

That contradicts earlier research from one of the economists involved in the new study, Daniel Kahneman, who in 2010 published an influentialstudywith fellow Nobel Prize-winner Angus Deaton. The 2010 study found that money could only boost happiness up to a point — about $75,000 in annual earnings. Beyond that figure, the researchers concluded, money had little impact.

That notion that happiness tops out at $75,000 became so popular that Dan Price, the founder of credit card processor Gravity Payments, decided in 2015 to boost theminimum salaries of his employeesto $70,000 — cutting his own salary to do so. The move brought him praise as an innovator and business leader in the process. (Price laterstepped downafter allegations of a pattern of abusing women.)

Yet new findings suggest that, for most people, happiness does improve with higher earnings — up to $500,000 a year. The research could have real-world implications for tax policies or compensation strategies, co-author Matthew Killingsworth of the University of Pennsylvaniasaid in a statement about the latest findings.

"In the simplest terms, this suggests that for most people larger incomes are associated with greater happiness," Killingsworth noted.

Most people fall into one of two groups, the researchers found. Most people's happiness rises linearly with income, while about 30% of people are the "happiest," experiencing accelerating well-being once their earnings rise above $100,000.

"Adversarial collaboration"

The new study stems from a process called "adversarial collaboration," or when researchers with conflicting findings seek to resolve their dispute through joint research.

In this case, Kahneman paired up with Killingsworth after the latter'sresearch contradicted his 2010 findings.

With co-author Barbara Mellers, also of the University of Pennsylvania, they ran a new experiment, asking 33,391 working U.S. adults with a median household income of $85,000 to answer questions about their sense of well-being.

Their new findings suggest that, for most people, happiness does improve with higher earnings, up to $500,000 a year — although participants above that income were "quite rare," providing a lack of comprehensive data for that group, the study notes.

"Rich and miserable"

Yet there is a smaller group of people for whom higher incomes don't make much of a difference, the researchers found. For this "unhappy group," comprising about 15% of people, the relationship between happiness and income is different, with additional money failing to improve their sense of well-being once they've hit $100,000 in annual earnings, according to the study.

These people may be suffering from life events that overwhelm any improvement that money might bring, the researchers posited.

"This income threshold may represent the point beyond which the miseries that remain are not alleviated by high income," Kahneman, Killingsworth and Mellers wrote. "Heartbreak, bereavement, and clinical depression may be examples of such miseries."

Or, as Killingsworth said in the statement, "[I]f you're rich and miserable, more money won't help."

On the flip side, the "happiest 30% experience feelings of well-being that sharply accelerate once they earn over $100,000, the study found.

That doesn't mean that money can solve all one's problems, Killingsworth said. And indeed, other research into the science of happiness has found that other aspects of life, fromcommunitytohobbies, has a measurable impact on contentment.

But money can contribute to a happier life, he added.

"Money is just one of the many determinants of happiness," he said in the statement. "Money is not the secret to happiness, but it can probably help a bit."

Aimee Picchi

Aimee Picchi is the associate managing editor for CBS MoneyWatch, where she covers business and personal finance. She previously worked at Bloomberg News and has written for national news outlets including USA Today and Consumer Reports.

One study said happiness peaked at $75,000 in income. Now, economists say it's higher — by a lot. (2024)

FAQs

Does happiness research show that after about $75000 per year money doesn t buy more or less happiness just more things? ›

After re-examining the data, the authors of the collaborative paper concluded that more money is associated with more happiness for most, but not all, people. For 80% of people, happiness continues to rise with income past $75,000.

At what income level does happiness peak? ›

A new study from a group of scientists found that the limit in terms of whether money can buy happiness starts to max out once someone hits $500,000 a year. It's a far cry from past research, in which one study established the idea that happiness plateaus after $75,000.

What happens to your level of happiness if you make more than $75000 according to the 2010 study? ›

Since a notable study published in 2010 by Princeton University's Daniel Kahneman and Angus Deaton, many have agreed that after about $75,000 a year, your happiness somewhat plateaus, even if your income increases.

Which measure of well-being continues to increase even after a household makes more than $75000? ›

But in 2021, Killingsworth, a happiness researcher and senior fellow at the University of Pennsylvania's Wharton School, found that happiness does not plateau after $75,000, and that “experienced well-being” can continue to rise with income well beyond $200,000.

What is the 75k theory? ›

Daniel Kahneman and Angus Deaton , both professors at Princeton University and Nobel Prize laureates, published a landmark paper in 2010 that showed that a rise in income increased people's well-being, but only to a ceiling of $75,000, beyond which there was no increase in well-being.

Do we need $75,000 a year to be happy? ›

The 2010 study found that money could only boost happiness up to a point — about $75,000 in annual earnings. Beyond that figure, the researchers concluded, money had little impact.

Does higher income increase happiness? ›

They found that both patterns seem to have some validity. For most Americans, higher incomes are associated with greater happiness in a straightforward way: The researchers report a clean log-linear relationship between income and happiness across the entire distribution of income.

How much money do you have to make to be happy? ›

Just how much money do we need to earn to be happy nowadays? The answer is a bit more than the often cited $75,000 per year. In a 2023 paper published by the Proceedings of the National Academy of Sciences (PNAS) journal, key findings suggest that earnings up to $500,000 boost and buy overall happiness.

What salary will make you happy in 2024? ›

The majority of respondents (nearly 70%) felt that they would not need more than $95,000 to feel happy. Despite the high costs of living in areas across the country, most people answered that they could make a salary under the national average and still be content.

Is it better to be wealthy or happy? ›

Chase happiness, not just money. While financial stability is crucial, the richness of experiences and genuine connections truly define a fulfilling life. Remember, your well-being matters more than the number in your bank account.

At what salary does happiness stop increasing? ›

Foundational work published in 2010 from Princeton University's Daniel Kahneman and Angus Deaton had found that day-to-day happiness rose as annual income increased, but above $75,000 it leveled off and happiness plateaued.

What percent of the population makes more than 75k? ›

Fifty percent of American households earn less than $75,000 per year. Just 37% of American households earn more than $100,000.

How much money do you need in life? ›

While you might need $10 million to fund your ideal life in perpetuity, saving that amount of money is not a realistic goal for the vast majority of us. If you had a take-home pay of $100,000 per year and invested half of that at 8% per year, it would still take you 36 years to save $10 million.

Why does money not buy happiness? ›

Happiness is not dependent on financial wealth, rather in life's simple and meaningful moments. When we strive for the pursuit of money, we'll overlook time with our loved ones, pursued passions, and contributions to the well-being of others.

Is it scientifically proven that money can t buy happiness? ›

Some studies have found that more money is always related to greater happiness. Others report that money does make you happier, but only up to a certain amount, and then once you have enough to live comfortably, more money doesn't necessarily make you happier.

Does more money buy more happiness? ›

What the study actually found is that more money does not affect the level of day-to-day joy, stress, and sadness but does correlate strongly with rising measures of overall life satisfaction.

Is there a correlation between money and happiness research? ›

Specifically, for the least happy group, happiness rises with income until $100,000, then shows no further increase as income grows. For those in the middle range of emotional well-being, happiness increases linearly with income, and for the happiest group the association actually accelerates above $100,000.

At what average salary does happiness stop increasing? ›

Another often-cited Princeton University study published in 2010 found a correlation between income and a person's emotional well-being and life evaluation — but only to a certain level. The researchers found an increase in happiness alongside annual income up to about $75,000 before it levels off.

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