How Much Company Stock Is Too Much? (2024)

If you are on the receiving end of equity compensation in the form of employee stock options or restricted stock, it’s easy to get excited about the prospects of an increasing stock price and how that can positively impact your financial future.

Company stock can offer non-financial benefits as well, like making you feel invested in the company, like a team player, and that all your hard work is worth it.

Of course, there is a downside to receiving stock or stock options: while values can rise, share prices fall, too. If that happens, you may find yourself wishing that you had invested elsewhere.

Which leads us to the question: Is owning company stock worth it? And if it is, is there such a thing as too much company stock?

Understanding the Impact of Concentration Risk

Having a single stock represent a large portion of your overall investment portfolio usually presents you with more risk than investing in a more diversified basket of securities.

Specifically, you expose yourself to concentration risk when you do this. This is usually defined as having more than 10-15% of your portfolio invested in a single position.

One concern is that as your stock allocation increases as a percentage of the portfolio, its performance starts to drive your overall investment performance. While that can open the door for greater upside, you can’t have potential for big returns without the reality of facing big risks.

Should that single stock price fall, it could dramatically reduce your net worth to a point where you put your goals and future needs (like funding for retirement years) in jeopardy.

How Much Company Stock Should You Own?

Many individual stocks experience periods of volatility, and your own employer’s stock is no exception. During these periods, the unrealized value of a concentrated position can swing by huge amounts.

While that’s true of any concentrated position, you may be especially vulnerable when it comes to holding big amounts of company stock — because you’re not only invested in the company, but that business also pays your salary, provides your healthcare, and keeps you employed.

Therefore, sticking to the rule of keeping no more than 10-15% of your overall portfolio invested in a single stock may become even more critical of a benchmark to follow both to mitigate volatility, potential returns, and hazards to your overall financial life.

If your company stock plummeted in value and you were laid off, you could be left in a very bad position. If you maintain a reasonable exposure to your employer’s stock, on the other hand, a loss may still hurt… but it could be the difference between taking a bit of a blow and being financially devastated.

That’s a good reason to adhere to the 10-15% guideline. But even if you’re on board with this plan, actually executing can be difficult due to any number of reasons that prohibit you from selling your shares, like blackout periods or vesting schedules.

As such, you may be forced to own and control a growing percentage of your net worth that’s invested in company stock, via incentive stock options, non-qualified stock options, and restricted stock.

When you find yourself in this conundrum, you may want to consider how and when you can sell your shares and plan to do so accordingly.

Managing Your Exposure to Company Stock

Employers offer many ways to own company stock. You can own stock through an employee stock purchase plan, through stock options (restricted stock, phantom stock, incentive stock, etc.), through a 401(k) plan, and through outright purchase in a brokerage account.

The ease with which you can access company stock makes it easy to buy and buy and buy. To make sure that you keep your investment portfolio and exposure to any one position aligned with your personal goals and risk tolerance, it’s important to review your existing asset allocation on a periodic basis and determine how much of your money is tied up in company stock.

You may want to also evaluate how much stock you expect to receive in the future as part of your compensation package so that you can proactively plan to manage those incoming shares.

Next, you should evaluate your risk tolerance, your time horizon, and your goals to determine whether your allocation is appropriate. You should also consider the tax implications and opportunities for every type of stock you own.

Finally, I would recommend that you develop a plan to maintain an appropriate level of company stock that meets the dual mandate of helping to achieve your goals and staying within a reasonable level of risk.

How Company Stock Fits into a Retirement Plan

Whether you have some or a lot in company stock, you may feel at some point that you have enough saved in personal assets and company stock to retire. For this purpose, “enough” is sufficient assets to meet all of your retirement goals and expenses and not run out of money. For many, this is a primary goal.

As you approach and near retirement, you should plan to re-evaluate how much you have in company stock, how that allocation impacts your risk profile, and what actions you may need to take to align the risks you’re taking with the reality of reaching the point at which you want to start withdrawing from your assets to provide a retirement income.

Keeping a large percentage of your net worth tied up in a single stock presents even more risk the closer you get to the date at which you want to use the money you have invested. If the stock price goes down, the value of your portfolio may also go down, leaving you in a spot where you may not have the retirement funds you need (whereas someone many decades from retirement could theoretically take more risks, because they have more time to recover).

Managing company stock can get complicated, especially when trying to maintain the right amount of exposure to those shares that aligns with your goals and appetite for risk. Talking with a qualified financial professional with experience in equity compensation strategies can make a complex issue much less overwhelming, by providing a straightforward strategy to give you peace of mind you’re doing the right thing with your shares.

This material is intended for informational/educational purposes only and should not be construed as investment, tax, or legal advice, a solicitation, or a recommendation to buy or sell any security or investment product. Hypothetical examples contained herein are for illustrative purposes only and do not reflect, nor attempt to predict, actual results of any investment. The information contained herein is taken from sources believed to be reliable, however accuracy or completeness cannot be guaranteed. Please contact your financial, tax, and legal professionals for more information specific to your situation. Investments are subject to risk, including the loss of principal. Because investment return and principal value fluctuate, shares may be worth more or less than their original value. Some investments are not suitable for all investors, and there is no guarantee that any investing goal will be met. Past performance is no guarantee of future results. Talk to your financial advisor before making any investing decisions.

How Much Company Stock Is Too Much? (2024)

FAQs

How Much Company Stock Is Too Much? ›

Too much is anything over 20% of your overall investments.

How much is too much in company stock? ›

Concentrated positions of company stock can carry more market risk than a diversified portfolio, coupled with career risk tied to the company. Holding more than 5% to 10% of your portfolio in company stock is a level of concentration that merits attention. Trimming a position of company stock requires careful planning.

What percentage of my 401k should be company stock? ›

Some experts recommend investing no more than 10 percent of total investment assets in a single stock, including stock of your company—and that could be too high, depending on your goals and circ*mstances. It's also wise to review your asset mix at least once a year, rebalancing if needed.

How much should you hold in company stock? ›

Numerous financial blogs and financial advisors will say that your position in company stock should be no more than 10-15% of your Net Worth. The reality is that although concentration can build wealth quickly, it can evaporate that wealth even faster. Diversification helps preserve the wealth you've built.

How many shares of a company is enough? ›

The number of shares you should buy depends on the price of the stock and how much money you are willing to invest. For example, if a stock is worth $10 and you have a $10,000 portfolio, a good number of shares would be between 20 to 100 depending on your risk tolerance.

Is 10% in one stock too much? ›

Key Insights. Concentrated stock positions can increase the market risk in your portfolio. A concentrated position represents any holding worth at least 5% to 10% of your overall portfolio. Addressing a concentrated position requires planning to avoid tax implications and other issues.

How do you know if a stock is overpriced? ›

Price-earnings ratio (P/E)

A high P/E ratio could mean the stocks are overvalued. Therefore, it could be useful to compare competitor companies' P/E ratios to find out if the stocks you're looking to trade are overvalued. P/E ratio is calculated by dividing the market value per share by the earnings per share (EPS).

What percentage of my 401k should be in stocks? ›

In the ideal scenario, the older investor has stashed those big early gains in a safe place while still adding money for the future. Traditional guidance is that the percentage of your money invested in stocks should equal 100 minus your age.

How much of my paycheck should I invest in company stock? ›

A common rule of thumb is the 50-30-20 rule, which suggests allocating 50% of your after-tax income to essentials, 30% to discretionary spending and 20% to savings and investments. Within that 20% allocation, the portion designated for stocks depends on your risk tolerance.

Is 7% too much for 401k? ›

In this case, a good rule of thumb that still has a profound positive impact on your retirement savings is to contribute just enough to receive the full employer match. So if your employer will match up to 7% of your contributions, only contribute 7% so you can take full advantage of that extra money.

What is the stock 7% rule? ›

A drop of 7% takes a 7.5% gain to fully recover. A drop of 20% takes a 25% rebound. A 30% decline takes a 42.9% bounce. The 7% stop loss applies to any stock purchase at any level. If you bought a stock at 45 and the buy point was at 43, you want to calculate the 7% sell rule from your purchase price.

When to cash out company stock? ›

Occasionally, markets can get overly optimistic about the future prospects for a business, bidding its stock price to unsustainable levels. When the price of a stock reaches a level that cannot be justified by even the best estimates of future business performance, it could be a good time to sell your shares.

What is the 4% stock rule? ›

The 4% rule says people should withdraw 4% of their retirement funds in the first year after retiring and take that dollar amount, adjusted for inflation, every year after. The rule seeks to establish a steady and safe income stream that will meet a retiree's current and future financial needs.

How much is too much stock in one company? ›

Concentration risk is usually defined as having more than 10-15% of your portfolio invested in a single position. Employers offer many ways to own stock, so it can be challenging to reduce exposure.

What is a good number of shares to buy in a company? ›

The more equities you hold in your portfolio, the lower your unsystematic risk exposure. A portfolio of 10 or more stocks, particularly those across various sectors or industries, is much less risky than a portfolio of only two stocks.

What is considered a lot of shares of stock? ›

A lot is a fixed quantity of units that depends on the financial security being traded. The typical lot size for stocks was round lots of 100 shares until the advent of online trading. A round lot can also refer to a number of shares that can be evenly divided by 100, such as 300, 1,200, or 15,500 shares. 1.

What happens when you own more than 10% of a company's stock? ›

A principal shareholder is a person or entity that owns 10% or more of a company's voting shares. As a result, they can influence a company's direction by voting on who becomes CEO or sits on the board of directors. Not all principal shareholders are active in a company's management process.

What happens if you own 50% of a company's stock? ›

A majority shareholder is a person or entity who holds more than 50% of shares of a company. If the majority shareholder holds voting shares, they dictate the direction of the company through their voting power.

How much is too much in a single stock? ›

Generally, if more than 10% of your entire portfolio is in individual stocks most would consider that too much.

Is there a limit to how much stock of a company you can buy? ›

There is no universal limit on how many stocks an investor can purchase. However, companies may have rules in place that prevent traders from buying up a large number of shares. With all that in mind, you can buy as many shares as your budget allows. Be aware that there may be fees associated with your stock purchases.

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